The design of your social media also affects your brand perception. Every post you create and publish tells a story and contributes to your brand image. You should make sure that this story is consistent with your overall message and connects with your audience.

This is especially important on platforms where visual elements are prominent, such as Instagram, TikTok, and Facebook. However, you need to make sure that your designs are consistent across all platforms.

What to consider when designing social media posts?

Before you start working on your design, there are a few things you should consider. The first thing is your brand identity – your social media platform is the visual representation of your brand, so you and your team need to have a clear idea of what that is.

The next step is to conduct market research to understand your target audience. Questions to answer include:

What are they looking for in a brand?
What are their values?
What are they interested in?
What are they concerned about?
What do they like to see on social media? What do they want to see on platform X?

This will serve as a frame of reference for your design approach.

Then you should look at your competitors’ designs. Even if you have your own approach, it’s useful to know what visual strategies they use and how consumers respond to them. The more information you have, the better you’ll be able to design creative elements that resonate with your target audience.

Getting started with social media design ?

Photos, images and infographics take up more space in social media news feeds than quotes and text. So how can you use graphics to ensure your business stands out online? One simple step is to develop a social media strategy, which should undoubtedly include interesting and engaging graphics posted on each of your social media pages. Learn how to improve your social media visual strategy here.

Why graphics?

People are wired to respond better to visual content, and studies have shown that more people interact with infographics and images than with regular posts. On Instagram, Pinterest, and Tumblr, images are used as the main content, on Google+, photo posts get prominent attention, and images posted on Facebook and Twitter get more attention than posts without images. Social media users are much more likely to click “share,””like,” or “favourite” when it comes to visual content.

01. Optimise your images for different social networks 02. Include your logo in your profile image 03. Your profile image and cover image should complement each other 04. Use a consistent image style 05. Use consistent branding 06. Create a variety of valuable content 07. Create templates for consistency 08. Images should be easy to share 09. Make images shareable 10. Make sure graphics link to your website 11. Want to learn more? Visit Social Media Marketing World.
Social Media Marketing World is the world’s largest social media conference held each year in OSS. If you want to actively or vicariously attend, here are some good tips.

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Graphics are a critical and important element of any social media strategy. Make sure your social media pages look great with a variety of high-quality, diverse and valuable images to increase engagement and interaction. Visit Outsource Seo or contact us at +91-9448485160.